1. Myths
2. Memes
3. Misunderstandings / Misinterpretations
4. Malware
5. Magic*
* Not necessarily in the traditional sense of "magic" but through the understanding of evolutionary psychology, neuroscience, the genome, epigenetics, socio-biology and then distilling these into several core principles and techniques to move through life like "Magic". And yes, to the average man in the street it appears to be "magic" or simply unfettered "luck".
Stay tuned!