By James Santagata
Principal Consultant, Career OverDrive!


You've just started your career or perhaps you've been rolling along smoothly or at least fairly smoothly in your career for some time.

If you've been working for some time, sure, you've perhaps been pushed out of one or two companies or felt that it didn't feel like you were growing (no promotions) or the atmosphere changed (a new co-worker or new boss arrived with a bullying attitude).

But overall life is good.

And that's the danger. Life is good now. But have you stopped to consider given your age, career to date, skill set and the industry you are in what your shelf life is?

Shelf life? What's that? Isn't that just related to things like food? Well sure, but it goes beyond that and for our purposes allow me to define it :

Shelf life: The period or length of time for which an item or good remains fit or usable for consumption, or remains salable.

Think of this not as the expiry date (the date where it's not salable or that consumption is not possible) but as the freshness date.

If I eat that day old bread, sure I won't get sick but it won't taste as good as fresh bread nor would I pay as much. In fact, I would buy almost any fresh bread of any variety (french baguette, sour dough, etc.) before I would consider a day old bread of my favorite variety.

And that, my friends, is how shelf life works in the employment and business field.

So we need to think about our shelf. In general, most of us are safe until age 40. But at age 40 (it used to be 50 to 55), boom! We are given no quarter.

Our entire career, every move, every company and so on is scrutinized. If we are looked at at all.....mostly we may just be passed over.

This is why up to the age of 40 it is critical that you carefully determine your career moves as well as the work you do at each company you are employed at -- you must work to build a visible and proven portfolio, create cumulative advantages while decreasing or destroying cumulative disadvantages.

We almost all start in "technical positions" but along our career path we must move from being a "doer" to a manager -- whether we manage people, products, projects or plans.

The "P"s" as I call it.

It's equally critical that we don't just run and jump ships at the first sign of bullying or poor management, because we will face more and more of that the older we get, especially after age 40, so we must learn to engage and fight -- office politics, influencing, persuasion...

Sure, at some point it's time to move but it's a lot less than you might think and only after certain goals or objectives are realized.

By James Santagata
Principal Consultant, Career OverDrive!

In a previous post I've discussed some of the different categories or flavors of coaching styles and coaches.

Specifically I talked about:

1. The Peddlers of Hope and Passion (Hope Peddlers & Passion Peddlers).
2. The Peddlers of Fortune Cookie Inspiration.

Now, as I've said before all of these styles or flavors of coaching and coaches have their place and value depending on each client's needs and situation.

However, at some point, getting into a nuts and bolts discuss of (1) why you are here (current/present situation)and (2) how to get you from here to there, becomes extremely important, at least to most clients.

Beyond, hope, passion and inspiration there are the nuts and bolts of coaching and specific action for a client to take. But even here there are huge variations in the type of coach and the effectiveness of the coach's advice.

For instance, has the coach identified the correct or proper nuts and bolts? The proper tensile strength, the composition of metals, the number and the placement of the nuts and bolts?

One of the shortcomings I see in what most coaches offer today is that even when the nuts and bolts are offered and discussed, what is offered is very vague and generalized. 

Worse, sometimes what's offered is just plain wrong.

A simple example to illustrate this would be telling a client to "eat a balanced meal".

• But what exactly is a balanced meal?
  
• How is that determined? By the vitamins, minerals and nutrients it possesses?
  
• But then what is the proper balance of vitamins, minerals and other nutrients and what is the proper or optimal timing of intake?
  
• How does it change by person, ethnicity, gender, age, lifestyle and so forth?
  

Beyond these vague nuts and bolts, I've noticed very vague advise that parallel's what's known in the automotive repair space as "R&R" or Remove and Replace.

Basically, it's shorthand method to cut through a lot of detailed steps in the automotive repair process and focus only on the procedures with a few caveats or warnings pointed out. This works because the mechanics using these books already know all of the steps left out and the best practices associated with them.

If you've ever used a Chilton's repair manual, you know what I'm talking about.

Bringing this back to coaching or more specifically career coaching this type of R&R advice may take a form similar to this:

Objective: How To Get Your Next Job

1. Make sure your resume is up to date and really sells you - show your passion!
   
2. Located the hiring manager(s) at the company you would like to work.
   
3. Use LinkedIn to connect with them. Say something useful or work on building  rapport, etc.
   
4. And on and on.
   

Of course, when we really think about it, there's so much gray area involved here that such advice is completely useless.

• What does a good resume look like (and why)? 
  
• How do I make a good resume sell me?
  
• How do I get it to show my passion (and why should I)?
  
• And so on.
  

I mean specifics. Details. 

When you're  selecting a coach, be sure to find out if your coach can offer more than just broad procedures or a framework because what you'll find you need is very specific, very detailed, step by step guidance in today's rough and tumble world. 

By James Santagata
Principal Consultant, Career OverDrive!


We hear a lot these days about the supposed value of being a "digital native" (defined as a person born or brought up during the age of digital technology;  familiarized with computers and the Internet from an early age) as though being a digital native will automatically bring value to a hiring company.

Well, I'm here to tell you that a "digital native" is most often  a flat out nothing.

What, why? How can you say that? 

Because being a "native" doesn't mean the individual competent at the skill to which they claim to be native.

Doubt that?

Well, consider how the communicative efficacy of the English speakers we all know or have heard who claim to be "native speakers".

The problem with the "digital native" moniker is that most of the folks this applies to only have experience sole as digital consumers.

They no experience or only very limited experience as digital producers.

They don't possess digital competency in general and more specifically they don't possess digital competency in a business context.

They are competent at perhaps locating an app in iTunes or Google Play, installing it and then using it among friends for fun.

But can they write production quality code? No.

Can they design, run, analyze, interpret and improve an online marketing campaign? Heck no.

Can they troubleshoot or debug a software or hardware problem? Nope.

The answer is most likely no, no, no.

The bottom line is that signing up for a twitter account to tweet your college ski trip is not the same as creating a twitter campaign for a fashion brand let alone an integrated multi-phase marketing program for said fashion brand.

There is good news, so hang tight.

The good news is that for those digital natives that do go beyond the install, that take the time to look under the hood, that actually remove the valve covers and look at the source code or to work to apply these tools in a business context to satisfy real world use cases, well, those digital natives are worth their weight in gold as they are as rare as an honest politician. They can write their own tickets and would be welcome just about anywhere.

So stop thinking being a digital native is enough. It isn't. A digital native is just a fancy word for a digital consumer.

Strive to be a digital producer. Be a digital creator. Be a digital expert.

Think about it. 

You can thank me later.

By James Santagata
Principal Consultant, Career OverDrive!


Who do I find to be among my most appreciative clients?

Well, I've noticed that for the individual career or executive coaching clients (as opposed to group-based skills training), the most appreciative clients (based on the feedback as well as unexpected gifts and dinners I've received) fall into broad two categories.

1. The Long-term Unemployed and the Chronically Underemployed.

These are clients who often have all but given up hope or who feel that their lives and careers are now on a depressingly difficult linear path.

I find that there's nothing like working to assess their situations, take a skills inventory, develop a gap analysis and then tear down and rebuild them from the ground up, equipping them to not just land "suitable employment" but to land a job that puts them back in the "race" or to where they were supposed to be before they hit difficult times.

2. The Victims or Targets of Office Bullying and Office Politics.

There's two aspects to this.

One aspect is helping the victim to carve out some breathing room as well as develop the ability to maintain their job/income/paycheck while considering options and an action plan.  This may be to keep their job and undone the work of the bully, transfer out to a new group or division or move on to a new company.

The second aspect, and I must say my favorite aspect, is working with a client to efficiently and effectively take out the office bully or politicker. This often entails setting snares, traps and/or pitfalls whereby the bully or politicker is hanged by their own petard.

This most often resolves itself when. using the proper techniques and methods, the bully or politicker has their actions exposed and/or reputation ruined (due to their own actions). In other cases, we'll see the bully or politicker fired or, of their own accord, they will see that there is no future and promptly leave of their own accord.

I have had great success with this across industries from high-tech, startups, pharma, medical devices, banking, insurance, commercial real estate brokeragess to fashion and luxury goods as well as across countries and cultures  from the US (north, south, east, west), Japan, Hong Kong, China, Singapore, Australia, England, Germany, France and beyond.

The greatest feeling of all of this  is to enable and empower the "good guys" to win, effortlessly and completely.

After all, shouldn't the good guys win once?

By James Santagata
Principal Consultant, SiliconEdge

"So, what, you think you're a minder read and can read minds, right?! Ha!"

I often find myself fielding this question although sometimes it's delivered in a tone of voice that conjures up images of an accusation such as "charlatan!" rather than a genuine question.

But that's okay, as it shows interest and engagement on the person asking it and once they allow me to explore a little more with them, they are usually hooked and have an "aha!" moment.

....

So the simple and honest answer to this question or perhaps the rejoinder to this accusation is, of course, I'm not a mind reader nor do I purport to be. And yet my results are there and they are what they are with them being more often than not extremely uncanny in their accuracy. 

The most important insight from my work and research that I try to impart to my students, clients and skeptics is that you don't need to be a mind reader to be accurate in your reading of a situation because in most cases the party in question through their actions, reactions and inactions almost to a tee loudly and graphically telegraphs exactly what they are thinking and how they are thinking as well as their intentions.

....

By James Santagata
Principal Consultant, Career OverDrive!

Over the last 8 years or so, as the coaching and personal development field has continued to bloom and then explode, I've noticed the rise to prominence of two types of coaches.

1. The Peddlers of Hope and Passion (Hope Peddlers & Passion Peddlers).
2. The Peddlers of Fortune Cookie Inspiration.

Now, don't get me wrong, both coaching categories have their value and their place. It all depends on the needs of their particular clients.

In fact, helping to instill or to activate hope or passion in a client is surely a noble act and it can have much value as can short, pithy inspirational talks or interactions.

The danger, though, is when Passion, Hope and Fortune Cookies (PHFC) are the extent of the coach's toolkit or when the client isn't self-aware that they may well need to "graduate" to a more Nuts and Bolts focused coach.

For instance, if you are a carpenter or design commercial structures, initially PHFC can be very motivating and valuable.

"You can do it!" (Peddler of Hope)
"You're Howard Roarke! and don't even know it!" (Peddler of Passion)
"Rome wasn't built in a day!" (Fortune Cookie Inspiration)

At some point, Nuts and Bolts matter - the types and variations of nuts and bolts, the dimensions, the specifications like material and tensile strength.

We'll talk more about Nuts and Bolts coaches and coaching as well since even that has some shortcomings which are not readily apparent.

By James Santagata
Managing Director, Career OverDrive!

Be spicy, be like Thai food.

Understand that life is simply a sales, marketing and, most of all, perception game so
learn to stand for something and don't worry about being the "nice guy" or "nice girl".

Stand for something. Mean something.

Be like Thai food.

Spicy.

It's not cafeteria food.

And it's not for everyone.

But then again, how many people will stand in line for "cafeteria" food vs ethnic food? Thai food may have a smaller audience but it's an audience of dedicated foodies.

So Spice up! 

By James Santagata
Principal Consultant, Career OverDrive!


There's been a lot of talk and debate over the last few years as to the value of the "'lowly" Liberal Arts degree. 

A variety of pundits and talking heads have even gone so far as to argue that there's no value to be had in such a degree, especially when one factors in the direct costs incurred during the course of earning the degree as well as the opportunity costs associated with the four years unemployment typically experienced while the student studies for the degree.

To all of these pundits and all of this punditry I have but one word: 

Hogwash!

I'm here to tell you that Liberal Arts degree, in and of itself, is most likely fine. 

Just fine.

"What? James, are you serious or just totally delusional?! "

Yes, I'm serious and no, I'm not delusional. 

There are many reasons why I am certain that the Liberal Arts degree is not a "Death Wish For Careers" which I won't go into at this time, however, it is readily apparent ot me that plenty of value can be extracted from both the pursuit and earning of a Liberal Arts degree. In turn, this acquired and derive value can be used to great positive effect during a Liberal Arts degree-holder's pursuit of  professional employment.

And as an aside, plenty of value can also be extracted and shown to a prospective employer by even non-degree holding job seekers/job applicants as well.

Here's The Real Deal In A Nutshell:
 The Liberal Arts degree itself is fine, provided that you have studied and learned your subject matter to some basic level of competency but more importantly learned HOW to study when acquiring new information in the future and without direction or prodding from your professor or other authority figure.

Now, reports have come back from many if not most Liberal Arts grads saying how tough a time they face looking for meaningful (versus underemployment or unemployment) employment after having graduated.

There is no doubt that with few exceptions Liberal Arts grads have it harder, but what they face is by no means insurmountable, it's more about filling in a few gaps, buffing out a few dings and learning how to use the value they already have created and possess to their advantage.

For instance, most Liberal Arts majors or grads could greatly enhance their job market value and the buying temperature of prospective employers by simply and quickly adding a few skills which may range from basic tech or analytical skills to work facilitation and work environment skills  as well as the job search strategies, tactics and techniques that are needed to wrap around these core or foundational skill sets to land that coveted or desired job.

We've discussed this before but we can never do it enough:
1. Being good at doing the job is not the same as being good at getting a job.
2. It's not the degree you earned that's killing your job search.

What this means is that not all degrees are created equal in terms of the way they are perceived by prospective employers in particular and the job market in general.

This is not good or bad, it is just the way it is. And that's okay. Once we have tuned into reality, we can own it.

Specifically, the less value your degree is perceived to have in the job market or the lower the value that your degree signals or imputes to the job market (and/or the greater the supply of similar candidates in the job market holding the same credential) the greater your skill in understanding and applying the Job Search 4P's* must be.

Specifically, the Job Search 4P's are positioning, packaging, presenting and promoting skills as well as a candidate's ability to communicate and convey value (C&C) to a prospective employer.

Conversely, if you have a "stronger" degree (that is the perceived value of said degree is that stronger or more greatly valued in the job market) or employers clearly understand how to monetize (or have monetized) or they feel they can more readily monetize a particular degree (such as a  computer science or business degrees), all things being equal, you'll need far less proficiency in the application of the Job Search 4P's during your job search. 

Once you know what you're doing it becomes like shooting fish in a barrel.

If you have one of these higher in-demand, easier to map or more readily communicable  degrees and you know how to use the Job Search 4P's like a boss, well, in such a case, you'll quickly find yourself in such high demand that you'll basically lord over and rule the job market.

And that's a very enviable position to be in!

*Just to note, in this case, I use the term Job Search 4P's to describe a set of specialized job search skills as well as one overall job search process. If you are familiar with classical marketing literature there is also the Marketing 4P's which are Product, Place (distribution), Promotion and Price.

By James Santagata
Principal Consultant, Career OverDrive!

One of the major challenges that new or recent graduates face in landing their first professional job is not necessarily determined by what they've studied but rather by what value they can offer to a prospective employer as well as their ability to clearly communicate and convey that to the prospective employer.

It's not just that some degrees are "better" than others, it's that some degrees are either far more in demand (due to a constrained supply) OR certain degrees are
more monetizable by the firm in question.

Holding an easily or readily monetizable degree means that prospective employers don't have to spend time figuring out how to use the degree nor does the student even need to be "good" at conveying their value (of course, this is still very important and I'm speaking on a "relative" basis here).

Conversely, if a degree is not easily or readily monetizable (or it's perceived that way) and/or there is a huge supply of those particular degrees in the marketplace, then the graduate (aka job applicant) needs to turn on or develop some strong "marketing and sales" chops to ensure that they have the proper messaging and are properly packaged and presented to the employer, while clearly communicating and conveying their value.

There's more to it than that on the marketing and sales front, but these are the broad strokes that you should be thinking about and internalizing.

A heartwarming homeless veteran transformation in just 2 minutes and 50 seconds. 
If you don't get misty-eyed, I'll be very surprised...